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CIM Digital Diploma in Professional Marketing

 

Level 6 Intermediate


The CIM Digital Diploma in Professional Marketing gives the knowledge, skills and understanding at management level to take a strategic approach on digital marketing. By understanding how to improve the entire digital experience and optimise all channels, you will be able to gain enough insights to make informed strategic decisions.

The Digital Diploma in Professional Marketing Qualification is ideal for marketers in operational, supervisory or management roles who want to develop their digital marketing strategy and skills. Suitable for digital marketing managers, digital specialists and marketing managers who want a better understanding of digital.

CONTENT:
Module 1 (Mandatory) – Digital Strategy
You will learn:
  • How understanding and analysing the macro and micro-environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives
  • To develop strategic recommendations and how creating digital marketing mixes can enable organisations to respond with agility to market needs.
  • How the management of digital channels and the application of key digital measures help to achieve business objectives.
Module 2 (Mandatory) – Driving Digital Experience
Customer behaviour has dramatically changed with the digital revolution. This module provides insights into the digital customer experience. Organisations need to adapt to this changing market and take action to fulfil their strategic needs.

Module 1 (Elective) – Mastering Digital Channels
Digital channels present opportunities and challenges for organisations to effectively compete and engage with their customers. This module drives strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance.

THE DELIVERY TIME:
There are three mandatory modules and each module will take 130 – 150 hours of study.

WHO SHOULD ATTEND?
The Digital Diploma in Professional Marketing is aimed at marketers in operational, supervisory or management roles who want to develop their digital marketing knowledge and skills. Suitable for digital marketing managers, digital specialists and marketing managers who want a better understanding of digital.

WHAT QUALIFICATIONS DO I NEED?
You should have a Bachelor’s degree in Business or Marketing (or an equivalent qualification) where a minimum of a third of the credits come from Marketing OR three years plus of appropriate experience working in Marketing. 

The programme is delivered in English so you should be reasonably fluent in both written and spoken English, and possess a good level of IT skills.

WHAT ABOUT EXAMINATIONS?
A variety of assessment methodology is used for the Digital Diploma in Professional Marketing. Assessments used within the qualification are employer-driven, practitioner-based, relevant and appropriate for business needs. You will be required to complete a work-based assignment broken down into research, plan and report for each module.

WHAT HELP DO I GET?
You will be given continual guidance and support throughout the whole qualification to ensure success.

WHAT ABOUT CIM MEMBERSHIP?
Once you have completed the qualification you can become a member of the CIM with extensive membership benefits.

WHAT ABOUT  COSTS AND FEES?
Oakwood has no intention of profiteering at the expense of our students’ vocational qualifications. For this reason we maintain extremely competitive fee levels.

HOW DO I FIND OUT MORE OR REGISTER TO ATTEND?
Please contact our Programme Management team using the form below for a no-obligation discussion about enrolment, fees or any other matter that needs clarification.

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CIM Level 6 Digital Qualification Information
CIM Qualification Brochure